I learned a lot about the value of social community through Snapchat in the mid-naughties. Looking back, I now see it was, not only a fun creative outlet, but also a wonderful lesson in caring for the people who engaged with me. I don’t have the time I once did to dedicate to a my…
Category: Social Media
Stay Human
I’m not one to kick a brand when it’s down. In fact, I cringe for the PR teams who handle crisis communications because I’ve been there. I’ve lived it. I know it’s not easy to neutralize negativity when a company disappoints people in a big, public way. When you communicate during a crisis, you have to react quickly and stick…
Naughty or Nice?
Some of my favorite things about social media communities are the ideas, engagement and friendships that cascade from real, human interaction. This is one of the many reasons I find Snapchat so infectious. The iMovie trailer you see (above) was built entirely from Snapchat content I shared from October through now… as an experiment: Through…
Go Solo Me! 