Some of my favorite things about social media communities are the ideas, engagement and friendships that cascade from real, human interaction. This is one of the many reasons I find Snapchat so infectious.
The iMovie trailer you see (above) was built entirely from Snapchat content I shared from October through now… as an experiment: Through the #AmandaAskKrampus Snap series, I wanted to sustain a storyline over the weeks leading up to December, one that gave my Snapchat friends three things:
- A way to symbolize overcoming the “challenge” of negativity for the holidays
- An invitation to engage with me and join the story
- An uplifting POV by the series end (Will it happen? Stay tuned!)
If you missed it on Snapchat, you can catch a glimpse or two of my mock “torment” leading up to December in the iMovie trailer. And, I’ll share a few more “twists” in the story soon. I’ll also highlight some of the story this weekend, since legend has it that Santa’s evil twin visits on the night of December 5.
In the meantime, I thought I’d share a few things I’ve learned along the way as I get to know Snapchat and a community that’s blooming with ideas, people and social POV.
What Has Krampus Taught Me About Snapchat?
- If you enjoy stories, swipe up and share that with your Snap friend(s).
- If you post stories, be sure to include selfie video to some degree (It shows you’re real). And, be sure you make time to watch others’ stories.
- Don’t be afraid to repeat yourself via Snap and other social channels. Not everyone is watching/listening to everything you post (but don’t go overboard).
- Focus on quality OVER quantity with Snap friends, views, etc. Remember, connecting with real people 1:1 is one of the most valuable opportunities Snapchat offers.
Since the story holds that Krampus visits Monday night, it looks like it’s only a matter of time before this spooky story draws to a close…
— Amanda Ray (@Amanda_Ray) December 4, 2016
How do you think it will end?